INDIVIDUAL MARKETING PLAN Essay Example | Topics and Well Written Essays - 2000 words

INDIVIDUAL MARKETING PLAN - Essay Example We also aim to expand our distribution through creation of online channels so that we can reach as many customers as we can. Our promotion strategy would also include providing extra benefits to our dealers so that we can achieve more shelf space. This plan will be implemented with overall budget around $ 400,000/ in first year and with its implementation, we intend to achieve an increase of 1% in our market share and have set a baseline of 10,000 units to be sold through our traditional network of dealers as well as online distribution. There are growing changes into the consumer preferences in terms of their preference for V8 Cars in Australia. There are many factors responsible for this change including rising oil prices; global credit crunch as well as increasing commodity prices however despite those key players in Australian Market witnessed slow but steady growth in V8 Market. 1 Muscle V8 cars are high powered cars mostly from American and Australian models. The most important characteristics of such types of cars is the fact that they are two door rear wheel cars and are considered as midsized cars with typical V8 engines. These cars were mostly used for street driving and in some cases for racing. Recent trends however suggest that new models have been developed particularly for racing purposes. The history of V8 Cars in Australia is one of the great achievements in terms of cars production of V8 model now run in millions. During last sixty years, GM Holden Ford has been two most important players in Australia who have dominated the market for V8 cars especially through a continuous process of improvements. This improvement, made according to the customer tastes and preferences, saw a shift in the design and use of V8 cars from just street cars to the V8 super cars for racing purposes. The typical romance for such types of cars is still on rise as